Wednesday May 24, 2023

Overcoming Biases To Create your Own Niche

Welcome back to the Unexpected Journey ™ Podcast, where we dive deep into the world of work, life, and human experiences. Today we are excited to have *Ly Tran, Founder of Stiletto Collective, a minority, woman-owned business & creative~media cooperative*.

Her mission, along with her collective's, is to help brands of all sizes elevate who they are through creativity in media + data and authenticity in voice + content. For her ingenuity, innovation, and individual contributions, she was also honored as one of Ad Age's Women to Watch and recognized by Campaign US's Digital 40 over 40.

She has spoken at countless conferences: 4A's, Ad Age, ANA, AWAW (Ad Women for All Women), Brand Innovators, BOLO, CES, Digiday, DAA (Digital Advertising Alliance), Mediapost, PRSA, SXSW, US Travel's ESTO and more. Prior to pursuing the independent ad life, Ly built full-service digital advertising and media disciplines for publicly held companies like BBDO and McCann Erickson.

She also helped Grey Advertising bring to life specialty spin-offs Grey Entertainment & Grey Alliance. Before that, she majored in advertising and minored in art history at Emerson College in Boston. 25+ years and counting, she's still doing what she loves and does best.

Connect with Ly Tran

Instagram Personal: @lyttran https://www.instagram.com/lyttran/

Instagram Work: @stilettocollective https://www.instagram.com/stilettocol...

LinkedIn Personal: https://www.linkedin.com/in/lyttran/

LinkedIn Work: https://www.linkedin.com/company/stil...

Additional Important Links:

o https://www.stilettocollective.com/about

o https://www.womleadmag.com/breaking-s...

 

Connect with Anne Bibb

Anne Bibb is the Founder and CEO of Remote Evolution, a consulting and advisory firm. direct.me/annebibb

#biases #annebibb #customerservice #business #employeeexperience #humanexperience #unexpectedjourney #consumers #brand #brandstrategy #brandawareness

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